Snow Valley regularly produces research on e-commerce. To be notified about new reports, please register for our e-mail newsletter.
Delivery & Returns Reports
2010 Online Retail Delivery Report, sponsored by MetaPack
This report will be free for a few weeks (normal charge: £249)
112 pages of statistics on how 166 UK retailers are
delivering online orders
2009 Online Returns & Refunds Report
This report can be purchased from our Snow Valley blog for just £49. Over 32 pages, we look at how 99 UK retailers handled the return on unwanted goods bought online
Christmas Online Marketing Reports
Top 10 Online Retail Promotions for Christmas (1MB pdf)
What have been the most popular promotions and features used by online retailers in the run up to Christmas?
Christmas E-mail Marketing 2008 (1MB)
Did UK online retailers increase the frequency of their e-mail marketing in the run up to Christmas 2008?
Multi-channel Strategy Reports
Product Reviews - how do retailers encourage them? (350KB pdf)
We placed online orders with 137 UK retailers - how many asked us to review our item post-purchase?
Web Analytics - which services are UK retailers using? (1.7MB pdf)
Google Analytics, Omniture, Coremetrics, WebTrends...which is the most popular analytics package among UK retailers?
Catalogues - are UK multi-channel retailers using them? (200KB pdf)
How many UK multi-channel retailers are mailing paper catalogues to their online customers?
User Experience Reports
Navigational Elements on UK
Online Stores (200KB pdf)
100 UK retail sites show inconsistencies in the style of elements such as 'Add To Basket' and 'Complete Order'
The Checkout & Registration Process on UK
Online Stores (200KB pdf)
Snow Valley finds no less than 79 different ways of gathering customer's credit/debit card details
On-site Search (300KB pdf)
The quality of on-site search on 100 UK online stores is reviewed - 60% fail to recognise simple synonyms