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Multi-channel strategy Reports
Catalogues - are UK multi-channel retailers using them? (200KB pdf)
How many UK multi-channel retailers are mailing paper catalogues to their online customers?
Online Marketing Reports
Christmas 2007 - Top 10 online retail promotions
(1MB pdf)
What were the most popular promotions and features used by online retailers in the run up to Christmas 2007?
Web Analytics - which services are UK retailers using? (500KB
pdf)
Google Analytics, Omniture, Coremetrics, WebTrends...which is the most popular analytics package among UK retailers?
User Experience Reports
2007 Online Returns & Refunds Report (1MB pdf)
How are 70 UK online retailers dealing with the return of unwanted goods?
2007 e-Delivery in the UK Report (2MB pdf)
100 UK retailers are assessed on how they manage the fulfilment of orders
placed online
Navigational Elements on UK online stores (200KB pdf)
100 UK retail sites show inconsistencies in the style of elements such as 'Add To Basket' and 'Complete Order'
The Checkout & Registration Process on UK online stores (200KB pdf)
Snow Valley finds no less than 79 different ways of gathering customer's credit/debit card details
On-site Search (300KB pdf)
The quality of on-site search on 100 UK online stores is reviewed - 60% fail to recognise simple synonyms