ALTERNATIVE PAYMENT & ONLINE FRAUD EVENT IS A SUCCESS
05 Mar 08
Our latest Snow Valley client event, held today in London, was a great success. A number of clients came along for a day's briefing on two subjects close to the hearts of e-commerce managers everywhere: alternative payment and online fraud.
The morning session focused on a variety of alternative payment service providers. First up was Google Checkout, who talked about the growth of their service and how retailers are benefitting from using Google Checkout, AdWords, and Product Base.
John-Paul from PayPal continued the theme of the online payment account. As he pointed out, millions of PayPal customers have money sitting in their accounts that they need to use online and retailers can access those funds by offering PayPal as an option.
They were followed by Alastair from Click & Buy, who talked about how their payment account service can help reach customers around the world. We then moved onto the world of buying online but paying offline: Steve Berry from PayOffline explained that 4m UK adults do not have access to a bank account and Rob Fleetwood from Go&Pay explained how their background of working with local councils gives retailers using their service access to millions of potential customers.
The afternoon was just as useful. The speakers from Cybersource, The 3rd Man, and Retail Decisions all provided anecdotal evidence and real-world examples to help the attendees to understand the ever-changing face of online fraud. The day finished with an overview of Snow Valley's own Fraud Manager service.
Snow Valley's briefings and masterclasses are an important part of our ongoing customer service and business growth support. Past subjects have included International e-commerce, Business Blogging for Retailers, E-mail Marketing, and Web Analytics. If you are interested in attending any future Snow Valley events, please subscribe to our newsletter here