Snow Valley Helps Liverpool FC Prepare For Kit Launch
Liverpool FC is the most successful club in English football history with a passionate, loyal and global fan base. Playing at the famous Anfield stadium and led by manager Rafael Benitez, LFC competes at the highest level in football.
On May 22nd Liverpool FC launches a new home kit for the 2008/10 seasons. Fans have been able to pre-order the kit from the club’s official online store since April. To prepare for the launch, Liverpoolfc.tv’s online retail team worked with their e-commerce technology supplier, Snow Valley, to add extra functionality to both the front and back end of their operation.
Snow Valley then teamed up with Site Confidence to carry out performance tests, ensuring that the site could cope with the projected increase in traffic and transactions.
"We combined the development and the testing work to make sure that Liverpool got both the peace of mind and value for money that they wanted,” said Snow Valley’s senior project manager Sarah Lynch. "We were developing functionality and then testing the impact on site performance immediately. Most of the time it just highlighted the improvements, but there was one change that slowed things up and we were able to adapt it straight away. That definitely saved time and money."
Michael Crowder, Operation Manager at Liverpool FC said, "Our online store had to be able to cope with the hike in traffic and the extra transactions that the kit launch would bring. So far it has performed really well. We’re really pleased with the way that Snow Valley and Site Confidence worked together to complete the project."
Visit the site: www.liverpoolfc.tv