Lakeland unveils new-look website
10 Jan 07
Lakeland unveiled a new-look website earlier this week, following a major rebranding exercise.
As a multi-channel retailer par excellence, Lakeland wanted to introduce the new branding simultaneously across their mail order catalogues, in their 34 UK stores, and on their website.
Snow Valley worked with Lakeland to interpret the offline brand successfully for the website, using the colour palette to create an approachable and fresh creative concept that could be sustained throughout the customer’s journey through the website. The result is a more engaging customer experience across all channels.
Visit the site: www.lakeland.co.uk