YAHOO! ACQUIRES INDEXTOOLS - SNOW VALLEY TO HOST BRIEFING
Date of event: Thursday 3rd July 08
Time: 8.30am-10.30am
Location: London
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Snow Valley is delighted to announce that Dennis R. Mortensen, Head of Data Insights at Yahoo!, will be speaking at our IndexTools briefing on Thursday 3rd July.
Background to the briefing
Our breakfast briefing follows the announcement in April that Yahoo! had acquired IndexTools, one of the leading providers of web analytics software.
Industry watchers have previously described IndexTools as ‘80% of Omniture for a fraction of the cost’. As Yahoo! intends to offer IndexTools for free, it’s no wonder that many in the industry have described the deal as a ‘permanent game changer’.
Snow Valley is the UK’s leading partner-reseller of IndexTools. We will be holding a breakfast briefing on Thursday 3rd July where we will cover:
- An introduction to IndexTools and how it can help your business
- How organisations can get access to IndexTools now
- What the deal means for clients using IndexTools already
- How IndexTools compares to other analytics packages in the market
- How to get the most from IndexTools
Dennis Mortensen Biography
Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having working in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor - University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of IndexTools, a top tier enterprise analytics vendor, until it was acquired by Yahoo! Inc. in May 2008. Today he is the Director of Data Insights at Yahoo! You can follow his insights on web analytics and online marketing on his blog: www.visualrevenue.com/blog