SNOW VALLEY HOSTS INDEXTOOLS BRIEFING
Delegates from the retail, travel, financial and agency sectors attended Snow Valley’s latest e-commerce breakfast briefing on Thursday 3rd July.
The subject was web analytics. Yahoo! recently entered the analytics market by acquiring IndexTools, a web analytics package that industry watchers have described as '80% of Omniture for a fraction of the cost'.
Dennis R. Mortensen, Head of Data Insights at Yahoo!, told the audience at Snow Valley’s briefing that Yahoo! does intend to offer IndexTools for free, thus going head to head with Google Analytics.
He confirmed that the new service will not be freely available for several months, however, as Yahoo! is taking time to ramp up the infrastructure to meet demand.
It was the first public address that Dennis had made since the acquisition in April 2008.
Snow Valley is the UK’s leading partner-reseller of IndexTools. It is the default analytics package within our MUSE2 e-commerce platform and is used by many of our clients to monitor both web traffic and online marketing performance. We can offer a range of IndexTools consultancy and implementation services - for more information please contact Danny Viola on 020 7813 4434.
Presentations From The Event
Jill Culbertson - IndexTools up close
Dennis Mortensen - the future for IndexTools
IndexTools Demo
Get a taste of IndexTools - see a short demonstration:
View the IndexTools Demo