E-MAIL MARKETING MASTERCLASS WITH DAVE CHAFFEY
Snow Valley's next client masterclass will focus on e-mail marketing.
The event will be led by Dr Dave Chaffey, who has written many books on the subject. During the full-day event he will be helping Snow Valley clients to look at all aspects of their e-mail marketing, from planning to testing. He'll also be giving a critique of their current campaigns and strategies.
The agenda will include:
- Evaluating current and future email marketing capability
- Beyond the basics – what to measure to improve effectiveness
- Email segmentation, targeting and personalisation for retailers
- Event-triggered/automated email marketing best practice
- Enhancing creative template effectiveness – best practice
- Optimising your email marketing through structured testing
- Creating a roadmap to improve your results from email marketing
To reserve your place at the event please e-mail Sarah Clelland