EUROPEAN E-COMMERCE SOLUTION FOR PRESTIGIOUS BRAND, CROSS
Cross, one of the world’s most prestigious creators of writing instruments and accessories, has launched a pan-European e-commerce solution allowing customers to purchase their luxury products online.
The new solution delivered by Snow Valley replicates the online shopping experience that Cross already offer to their customers in the United States, ensuring that a consistent design theme and feature-set is maintained across the two continents.
The multi-language site is available in English, French, Dutch, Flemish, German, and Spanish, and shoppers can pay using euros or sterling.
European customers can also take advantage of the engraving service that is offered on many of the products within the Cross catalogue portfolio. The new online store allows users to type in their chosen wording or numbers, select a font, and then preview how the engraving will look. Customers can also opt to have their items gift-wrapped and a giftcard message can be added.
To allow Cross to extend their strategy of building e-mail relationships with their customers, the new site allows e-mail addresses to be captured from both visitors and customers that place an order.
Snow Valley also provided integration between the online store and the Sage system that is used by Cross’s European arm, ensuring maximum efficiency at the back-end. Integration with Cybersource provides payment processing and fraud identification.
Visit the site: www.cross.com