Snow Valley regularly produces research on e-commerce. To be notified about new reports, please register for our e-mail newsletter.
Delivery & Returns Reports
Online Retail Delivery Report 2010 (3MB pdf)
The fifth annual report from Snow Valley on how UK retailers are delivering the goods to customers
Multi-channel Strategy Reports
Catalogues - are UK multi-channel retailers using them? (200KB pdf)
How many UK multi-channel retailers are mailing paper catalogues to their online customers?
Online Marketing Reports
Christmas E-mail Marketing 2008
Did UK online retailers increase the frequency of their
e-mail marketing in the run up to Christmas 2008?
Christmas 2007 - Top 10 online retail promotions
(1MB pdf)
What were the most popular promotions and features used by online retailers for Christmas 2007?
Web Analytics - which services are UK retailers using? (500KB
pdf)
Google Analytics, Omniture, Coremetrics, WebTrends...which is the most popular analytics package among UK retailers?
User Experience Reports
Navigational Elements on UK
Online Stores (200KB pdf)
100 UK retail sites show inconsistencies in the style of elements such as 'Add To Basket' and 'Complete Order'
The Checkout & Registration Process on UK
Online Stores (200KB pdf)
Snow Valley finds no less than 79 different ways of gathering customer's credit/debit card details
On-site Search (300KB pdf)
The quality of on-site search on 100 UK online stores is reviewed - 60% fail to recognise simple synonyms