Case studyToys R Us
Toys R Us was an early adopter of web technology, launching their original online store in 1996. By Christmas 2002 it had become clear that online sales were set to grow considerably, and so they decided to invest in a best-of-breed e-commerce solution.
The Challenge
Snow Valley was asked to provide scalable e-commerce technology that would allow Toys R Us to overhaul their entire direct business.
The Solution
Snow Valley originally delivered a fully-integrated solution that included:
- Online store to provide an intuitive and reliable shopping experience to maximise revenues.
- Warehouse integration to allow straight-through processing of orders
- Contact centre application for order capture and customer service
- Payment authorisation & fraud screening to actively minimise the risk of fraud.
- Head office integration for full financial reporting
- 24/7 hosting and operations to ensure rock-solid reliability and availability
Further Phases
Since 2003, Snow Valley has carried out a series of enhancements to the Toys R Us website. An improved on-site search mechanism ensures that customers visiting the site can find the items that they are looking for. The site has also been optimised for W3C guidelines, bringing it into line with the Disability Discrimination Act and improving natural search engine rankings. A delivery management module was added to give customers a number of cost/time options.